Know what every council is saying about the issues you manage
Westminster is monitored to death; local government is where public affairs teams fly blind. QuorumInsight reads every monitored council meeting and tells you when your organisation, your clients or your issues come up — with the quote, the speaker context and the sentiment.
Local government is a blind spot for most public affairs teams
National monitoring services cover Parliament, departments and the trade press. But planning objections, licensing debates, contract scrutiny and local policy positions play out in council chambers — hundreds of them, meeting on their own schedules, mostly watched by nobody.
When a scrutiny committee criticises a supplier, questions a development or debates a policy your organisation cares about, the first you hear of it is often a journalist’s call or a client’s complaint. By then the narrative is already set.
Every mention, with sentiment and context
QuorumInsight tracks the organisations and people mentioned in council meetings. For each mention you see who was being discussed, what was said — verbatim — the role they played in the discussion, and whether the tone was positive, neutral or negative.
That turns an unanswerable question ("is anyone saying anything about us?") into a feed you can check in minutes, and a defensible record you can put in front of a board.
Follow issues, not just names
Set alerts on the topics you manage — a policy area, a project name, a regulatory theme — and QuorumInsight notifies you when a monitored council discusses them. Matching is contextual rather than naive keyword search, so "climate strategy" finds the substance of the debate, not every passing mention of the weather.
Policy signals extracted from each meeting also show you formal positions as they form: strategies adopted, consultations launched, motions passed.
Built for the way public affairs works
- Watchlists for the councils that matter to your organisation or clients
- Email alerts when your names and issues come up in new meetings
- Verbatim quotes for briefings — no paraphrasing risk
- Sentiment over time for organisations you track
- Full transcripts when you need to read the whole exchange
- Regional views for teams organised by patch
From reactive to briefed-in-advance
The difference between a good public affairs function and a firefighting one is lead time. Hearing a critical committee discussion the day after it happens — rather than a month later — changes what you can do about it: correct the record, brief the members, prepare the client, or engage before a position hardens.
And because QuorumInsight also extracts procurement and spending signals, public affairs and business development teams can finally work from the same evidence base.
Frequently asked questions
How is this different from a media monitoring service?
Media monitoring covers what journalists wrote; QuorumInsight covers what councillors and officers actually said, in full. Council meetings are primary sources — debates, scrutiny and decisions appear here first, often without any press coverage at all.
Can I track mentions of my organisation or clients?
Yes. Entity tracking surfaces organisations and people mentioned in meetings, with sentiment and discussion context for each mention, linked to the source transcript. You can monitor your own name, client names or competitors’ names across every monitored council.
Does it cover policy as well as procurement?
Yes. Policy changes are one of the five signal types we extract — strategies, consultations and formal decisions — alongside pressures, spending, opportunities and actions. Many public affairs teams use policy and pressure signals as their primary feed.
How quickly would I know about a mention?
Meetings are transcribed and analysed shortly after the council publishes the recording, and alerts go out as signals are extracted. In practice that usually means you are reading the exchange within days of it happening, not weeks.
We are an agency — can we monitor for multiple clients?
Yes. Plans scale by number of councils, not by topics or names tracked, so an agency can run watchlists and alerts across many client issues at once. The consultancies page covers multi-client use in more detail.
Stop finding out last
Follow one council free and see what entity tracking catches, or talk to us about monitoring your whole issue landscape.